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eToro is the world’s leading online social investment network, with millions of registered users from 140 different countries. Since its inception in 2007, eToro has been at the forefront of Fintech, disrupting the traditional financial industry, by giving almost anyone, anywhere, access to financial markets. Over the years, eToro has developed into a one-stop-shop for trading and investing on an intuitive, easy-to-use platform. eToro pioneered many innovative trading practices, such as social trading, and was one of the first trading platforms to enable its clients to trade Bitcoin and other cryptocurrencies.
One of the biggest contributions to the realm of online trading brought forth by eToro was the introduction of social trading in 2010. Alongside creating a social trading network, which enabled traders and investors to have an open discussion and exchange idea, eToro invented the CopyTrader system. CopyTrader enables almost any trader on the network to allocate some of their funds to another trader, copying every trade they make in real time. This gives eToro clients the ability to harness the wisdom of the crowd and create a people-based portfolio.
To encourage top traders to share their wisdom, eToro created the Popular Investor program. This program rewards successful traders, who have many copiers, by giving them monthly payments, a full spread rebate and a percentage of their assets under management (AUM). Some top trader say that they are able to generate a second income from their Popular Investors status alone, on top of their earnings from trading.