Crypto payments will be accepted both in Philipp Plein bricks-and-mortar retail stores and online. The brand has partnered with Coinify, a crypto payments platform owned by Voyager Digital.
Philipp Plein’s crypto payments is part of a larger trend in the fashion industry toward crypto adoption, with historic brands like Burberry releasing collectible NFTs and luxury brand conglomerate LVMH piloting blockchain-based authentication services.
A few luxury and beauty brands, including watchmakers Hublot and Franck Muller, are accepting cryptocurrency for payment.
The often-controversial brand, which is known for its over-the-top aesthetic, has long been an early adopter of technology in the fashion world and was one of the first brands to develop an in-house, e-commerce platform.
“I believe that cryptocurrencies are the future and my team and I have made a major commitment in time and resources, performing all necessary system modifications to adopt this new type of currency,” Plein said in a press release.
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